Hey Lori,
I know exactly how you feel when watching Julia & Julia after my wife dragging me to see the flick on our much coveted date night without kids. However, my thoughts throughout the movie was, wow, how much money is her family about to make due to the reemergence of Julia Child's ghost. You are right, everything we see on the big screen is nothing more than a huge marketing ploy to get you to consume the product ambush that will ensue with popularity of the film. I thought about Henry Jenkins' comments about Survivor and how the world people buy into the phenomenon to the point of obsession and then you can sell them anything. Julia Child's Wikipedia page has grown since the movie's debut. Well, anyway, enjoyed your viewpoint and blog away.
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http://commons.wikimedia.org/wiki/File:Julia_Child.jpg
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